LoyalCoin (LYL), a blockchain-enabled rewards platform, posted on their Facebook page that the company has entered a partnership with McDonald’s in the Philippines to roll out a loyalty program, which attracts users with free burgers just by downloading the LoyalCoin wallet.
From March 18th to April 30th, 2019, LoyalCoin wallet users can earn 10 Philippine pesos’ worth of LoyalCoin credits, which can be exchanged for a free ‘McDo’ burger at McDonald’s branches in the Philippines, with the redemption period ongoing until June 30th 2019.
LoyalCoin is known for its customer loyalty programs using blockchain technology. The scheme would reward users in cryptocurrency for buying products or using services affiliated with brands registered with LoyalCoin wallet.
With this platform, users can redeem rewards or even convert rewards into cryptocurrencies. LoyalCoin has already partnered with Ethereum (ETH), Bitcoin (BTC), and NEM (XEM) to provide crypto to users in exchange for using the platform.
McDonald’s in other countries has also demonstrated an interest in using crypto for payments and rewards. In 2017, McDonald’s in Thailand announced a partnership with Omise, a company known for developing an Ethereum-based Proof-of-Stake (PoS) platform, which will enable the establishment of decentralized payment networks, ultimately leading to an open and public financial system.
The 2017 partnership between the fast food franchise and Omise indicated that a McDonald’s patron could use the payment technology developed by Omise in addition to the online payment channels already offered by McDonald’s in Thailand.
With the spread of crypto use to fast food chains, the general public will likely gain greater awareness of cryptocurrencies and speed its adoption in other businesses.
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